Lekker boats, Oudeschans 83-3, 1011 KW Amsterdam, The Netherlands
1. Personal data which we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We collect a variety of information about our wonderful customers (you!) and visitors to the Lekker boats website. This personal data falls into these categories:
Identity Data includes first name, last name, gender, age, username or similar identifier and an encrypted version of your login/password. If you interact with us through social media, this may include your social media user-name.
Contact Data includes names, email address and telephone numbers.
Profile Data includes your username and password, preferences, feedback, contact form responses, as well as any profile data which we have added (for example, using analytics and profiling).
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Usage Data includes information about how you use our website, products, and services.
Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.
Marketing and Communications Data includes your preferences in receiving direct marketing from us.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. To provide better content and service, Lekker Bike’s website uses the google analytics service and Facebook Pixels. Both parties record basic interactions with our website pages, our social media, and basic demographic information. Facebook and Google Analytics do not track your browsing habits across other third-party websites and all information about you which reaches Google Analytics or Facebook contains no personal data about you.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.
Remember, if you choose not to share personal data with us, or refuse certain contact permissions and cookies, we might not be able to provide the products and services you’ve asked for.
2. How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or through chat or social media.
This includes personal data you provide when you:
sign up to receive the Lekker boats newsletter;
make inquiries or request information be sent to you;
create an account on our website;
order our products or services;
ask for marketing materials to be sent to you;
engage with us on social media;
enter a competition, promotion or survey;
contact customer services; or
leave comments or reviews on our products or services (please be kind!).
Automated technologies or interactions. As you interact with us, including via the Lekkerboats.com website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We may also collect Tracking Data when you use our website, or when you click on one of our adverts.
Third parties or publicly available sources. We may receive personal data about you from various types of third parties, including:
Technical Data and/or Tracking Data from analytics providers such as Facebook, advertising networks and search information providers;
Identity and Contact Data from data partners; and
3. How we use your personal data
Most commonly, we will use your personal data in the following circumstances:
We use your personal data to send you occasional Lekker Boat newsletters.
We use the Facebook pixels, which embed cookies on your device. If you gave us permission to place these cookies on your device then we'll use the information gathered by these cookies to retarget certain ad campaigns.
Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.
4. Explaining the legal bases we rely on to process personal data
The table here shows you a description of all the ways we plan to use personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
We do not carry out any automated decision making.
If you ever have any questions about this, all you have to do is ask. See How to contact Lekker boats about privacy below.
5. Advertising, marketing and your communications preferences
We may use your Identity, Contact, Technical, Tracking, Usage and Profile Data to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you and tell you about them. This is what we call direct marketing.
We may carry out direct marketing by email. For example, you might have the Lekker boats newsletter hit your inbox.
On our website, we always try hard to make it really clear what we are doing and what communications you will be sent, whether it’s you deciding to sign up to the Lekker boats newsletter, or when creating an account, or when accepting our cookies – you have a right at any time to change your mind and say no thank you and opt out (but we’d be really sorry to see you go, so please gives us a chance by fine-tuning your preferences before really leaving us!). The easiest way to opt out is to use the unsubscribe link at the bottom of the communication or to mail us email@example.com.
Of course, there are lots of different ways you’ll see adverts for Lekker boats out and about, and not all of these are based on using personal data – sometimes we simply just buy good old-fashioned advertising space in the real world and websites and social media. If you see Lekker boats adverts on websites and in social media, these may not be directed specifically at you, we might just have bid for the space. But what we do do that's specifically directed at you is emails, for example, the Lekker boats newsletter.
We also work with partners to try and promote the reach of our adverts and use analytics and retargeting for this reason. We use the tracking data to deliver relevant online advertising, including via websites and social media.
Tracking Data, and in particular, cookies, help us to deliver website and social advertising that we believe is most relevant to you and to potential new customers of Lekker boats. The cookies used for this purpose are often placed on our website by specialist organisations.
Cookies can also tell us if you have seen a specific advert, and how long it has been since you have seen it. This is helpful because it means we can control the effectiveness of our adverts and control the number of times people might be shown our adverts (you know before we risk becoming annoying). Cookies also help us understand if you’ve opened a marketing email because we don’t want to send you things you don’t read.
If you want more information about Tracking Data, in particular, cookies, see Cookies below.
Almost all the cookies that relate to advertising are part of third party online advertising networks. We do not control cookies which are set by advertising networks.
You can see from Advertising, marketing and your communications preferences above, that cookies are a tool which we (and everyone one else who operates online) uses for advertising. That is just part of why cookies are used. Generally, they are pretty clever.
Cookies help Lekkerboats.com work better and provide lots of help in the background to make the process of being a Lekkerboats.com customer a lot easier. You’d miss a lot of these things if they were gone – like it being easy to log in and move from page to page, or your Lekker Boat configurator result staying the same whilst you go off and look at other pages.
Other cookies collect information about how visitors use Lekkerboats.com, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor, just their . All information these cookies collect is aggregated and used to improve how Lekkerboats.com works.
There are also cookies that allow Lekkerboats.com to remember choices you make (such as your user name, language or the region you are in, how many times you visited the website) and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video, commenting on a blog or chatting with us.
There are cookies that collect information about your browsing habits in order to make advertising delivered to you more relevant to you and your interests (see Advertising, marketing and your communications preferences above). They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
When you use Lekkerboats.com, your device or browser may be sent cookies from third parties, for example when using embedded content and social network links. It's important for you to know that we have no access to or control over cookies used by these companies or third-party websites. We suggest you check the third-party websites for more information about their cookies and how to manage them.
7. Disclosures of your personal data
We may share personal data with the following third parties: Suppliers and service providers (such as technology service providers, payment processing and fraud prevention providers, manufacturers and post and courier services);
Lekker boats may also share your data with third parties connected to advertising, retargeting and analytics. Please see Cookies above, including the cookie list, for more information about who those third parties are.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
8. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
9. Third-party links
10. Data retention
We will only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
You can ask us to delete your data; see Your legal rights below for further information.
In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
11. Your legal rights
If the General Data Protection Regulation applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:
The right of access – that’s a right to make what’s known as a ‘data subject access request’ for copy of the personal data we hold about you;
The right to rectification – that’s a right to make us correct personal data about you that may be incomplete or inaccurate;
The right to erasure – that’s also known as the ‘right to be forgotten’ where in certain circumstances you can ask us to delete the personal data we have about you (unless there’s an overriding legal reason we need to keep it);
The right to restrict processing – that’s a right for you in certain circumstances to ask us to suspend processing personal data;
The right to data portability – that’s a right for you to ask us for a copy of your personal data in a common format (for example, a .csv file);
The right to object – that’s a right for you to object to us processing your personal data (for example, if you object to us processing your data for direct marketing); and
Rights in relation to automated decision making and profiling – that’s a right you have for us to be transparent about any profiling we do, or any automated decision making.
These rights are subject to certain rules around when you can exercise them. You can see a lot more information on them, if you are interested, on the EU Information Commissioner’s Office website.
If you wish to exercise any of the rights set out above, please contact us (see How to contact Lekker boats about privacy).
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Please contact us in the first instance if you have any questions or concerns.
12. How to contact Lekker boats about privacy
13. A request from Lekker boats to you
It’s important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. You can do this by updating your account. Thank you.